Perfect365 before and after how to#

Perfect365 before and after how to#

A reported 67% of poll respondents said they’d be more likely to purchase makeup if it came with a tutorial on how to apply it. For beauty brands who are still testing the waters of the virtual world, digital makeup presents a unique opportunity to connect with millions of consumers and offer a virtual ‘try-on.’”Įven with the help of the virtual makeup application through apps and devices, there is still a need for tutorials, which can be delivered through video, live streaming or step-by-step pictorials. “For many brands, they are still trying to navigate how to embrace and adjust to this new generation of beauty buyers. “For beauty brands, digital beauty is the next major wave that will create a dramatic shift in the beauty industry,” said Sinead Norenius-Raniere, board member, Bay Area Beauty Association (BABA). This is huge for pure-play online brands that struggle to reach their audience.Ħ7% of poll respondents said they’d be more likely to purchase makeup if it came with a tutorial on how to apply it. According to the Poshly survey (see sidebar), 78% of respondents said they are more inclined to purchase makeup from a brand online if they can virtually see what it looks like on their face before purchasing.

The most technologically advanced way to try on makeup is by using augmented reality through a digital makeup app.

They can also build trust by trying the product on in-store prior to making a purchase decision, particularly if they’re concerned with texture, smell, taste or any other quality of a product. Millennials build trust with beauty brands or particular products through online reviews, which could be sourced from YouTube beauty vloggers, Instagram stars or beauty bloggers. Try Before You Buy If you’re wondering why millennials would rather purchase in-store, even though they don’t trust the word of the sales person, look no further than the “try before you buy” phenomenon.